Meet Allison Van Rassel
Spokesperson for 1001 Fondues!
A Promising Gourmet Celebration
To celebrate our 40th anniversary in style, we are thrilled to welcome Allison Van Rassel as the official spokesperson for 1001 Fondues. With over 20 years of experience in both French and English media, including an illustrious career as a culinary artisan, Allison is an iconic figure in the world of gastronomy, both in Quebec and internationally.
Her renowned passion for all things foodie, her talent for unearthing captivating culinary stories, and her profound love for the art of living make her the perfect representative to embody our brand during this celebratory year. Meet Allison Van Rassel: Spokesperson for 1001 Fondues!
A Dazzling Media Career
A renowned journalist and food columnist, Allison is a prominent voice in the Canadian epicurean world, especially in Quebec City. In her trademark humorous style, the flavour seeker describes herself as a passionate “hedonist.”
Her virtual community of over 100,000 followers showcases the influence of her vibrant passion for gourmet delights, her sharp reviews, and her inspiring culinary discoveries. Her iconic “Salut les gourmands !” has become a celebrated signature catchphrase in the gastronomic media, resonating across North America and beyond.
The Story Behind Every Dish
What stands out most in Allison’s narratives is the human element. Fascinated by the stories behind dishes and the artisans who craft them, she delves with delight and sensitivity into the lives of the “people” behind each recipe.
The granddaughter of farmers, she grew up immersed in fresh, local produce, fostering a profound respect for food producers. Echoing the ethos of 1001 Fondues, her business, deTerroir Café, co-founded with Pier-Paul Fortin, shines a spotlight on traceable terroir products and the individuals who cultivate them. “What I do is a quest for the flavours I found at my grandparents’ place. Seeing the work of producers inspires the respect for what we find on our plate,” Allison explains.
Form Modest Beginnings to Inspiring Success
Hailing from a small village in Ontario and raised in Quebec City, Allison launched her journalism career in Toronto, where she discovered her passion for cuisines from around the world. Her journey then took her to CHOM 97.7, a leading English-language commercial radio station in Montreal.
In 2009, upon her return to Quebec City, Allison became a privileged witness to the city’s culinary renaissance, closely following the rise of bold young chefs reinventing the once-elitist local gastronomic identity. With her keen perspective and engaging writing style, Allison has been instrumental in spotlighting this vibrant transformation.
A 1001% Natural Collaboration
The partnership between Allison and 1001 Fondues is a natural alliance and a seamless fit, rooted in shared values and passions. Our journey together began in January 2015, during a segment on V Télé, marking the start of a fruitful and enduring collaboration.
Our shared passion for culinary exploration brings together our worlds of curiosity and discovery. We are united by a commitment to not only understanding the intricacies of the manufacturing process, but also by a profound dedication to the origin and quality of ingredients. Allison’s enthusiasm for exploring the local gourmet scene, combined with her sincere commitment to supporting local products and artisans, perfectly aligns with 1001 Fondues’ mission: to spotlight and celebrate the rich and authentic stories of Quebec’s culinary heritage.
Stay Tuned, Foodies!
As our spokesperson, Allison will bring her expertise and infectious enthusiasm to the 40th anniversary celebrations of 1001 Fondues. With her unique flair for highlighting our brand’s story, she will infuse the festivities with a vibrant, playful, and authentic energy. We hope Allison will inspire your curiosity and touch your heart, helping to introduce our fondues to a broader audience. Plus, we’ll have the unparalleled joy of regularly enjoying her curated gourmet recommendations!
Allison Van Rassel’s Heartfelt Testimonial for 1001 Fondues
“Who hasn’t experienced the joy of sharing a comforting fondue, especially after a cold day spent outdoors? For several years, I have been following with interest the evolution of the family business 1001 Fondues. The company has managed to carve out an enviable place in the sector thanks to its leadership and its ethics in sustainable production and community engagement. It offers a range of exceptionally high-quality products and unique savoir-faire.
Caroline and her father Jean-Yves, along with their chef Maxime and the entire team at the cauldrons, passionately create innovative products that stand out on the table. For this special year of celebration, I proudly accepted the role of brand spokesperson because 1001 Fondues is 100% me!
To all lovers of good cuisine, I say see you soon, around a delicious fondue!” —Allison Van Rassel
Stay tuned, foodies!
*To discover Allison Van Rassel’s work, check out her website allisonvanrassel.com.